CURLSMITH Core Strength shmpo - 12 fl oz - Ulta Beauty

Product Description

WHY USE CURLSMITH CORE STRENGTH SHAMPOO:
Balancing protein-rich and moisturizing products in your routine is key to healthy, strong hair. The more damaged and porous your hair is, the more protein-rich products you should use. Curlsmith Core Strength Shampoo is a protein-enriched gentle shampoo suitable for frequent washes. Its sulphate-free cleansing system gently melts away dirt and build-up, leaving the scalp clean and refreshed.

HOW THE MAGIC HAPPENS:
Curlsmith Core Strength Shampoo is supercharged with a patented, innovative ingredient that helps strengthen the internal hair structure up to 3 times. This is a unique technology that works by creating additional hydrogen and ionic bonds within the hair keratin structure, helping to strengthen the hair shaft from the inside.

WHAT MAKES CURLSMITH DIFFERENT:
Inspired by generations of homemade hair remedies, Curlsmith blends fresh curl-loving foods with kitchen cupboard staples and rare ingredients to make premium products that really work. The Core Strength Shampoo is blended with a unique complex of Rice Protein & Hemp Oil, a fully plant-based alternative to animal keratin that makes the hair look stronger and more elastic.

NO NASTIES:
All Curlsmith products have zero spoons of sulphates, silicones, mineral oils and phthalates. Plus they’re Vegan and Cruelty Free.

HOW TO USE:
Apply generously to wet hair. Massage vigorously into your scalp to break down dirt and product build-up. Rinse off thoroughly. If your hair is weak and damaged, follow with the Curlsmith Multi-Tasking Conditioner and style with your favorite Curlsmith products.

Product Highlights

• Gentle moisturizing shampoo
• Doesn't strip the hair of moisture
• Enriched with proteins to fortify the hair
• Contains bond-building actives to repair
• Safe for color-treated hair
• Suitable for frequent washes
• Light airy foam
• Designed for all hair types, even straight hair