Pure Culture Beauty Custom Serum - 1ct

Product Description

How it works
1. Start your skin analysis at pureculturebeauty.com/target
2. Test your skin at home, and log results in your Pure Culture account — no need to mail anything back.
3. Based on your results, we’ll customize your skincare and ship it directly to you.

Your skin type, your genes, your lifestyle — all these things, and more, make your skin unique. That’s why we formulate skincare specifically for you, using only clean, plant-based, ingredients that are proven effective.


Eliminate the guesswork with a personalized skin analysis
Start with a comprehensive skin analysis exploring your unique skin goals, skin condition, skin barrier health, lifestyle and environment. 3 out of 4 people choose the wrong skincare, which is why we give you the tools you need to test your skin at home.


Clean skincare formulas, made just-for-you
Your custom serum is made with key active ingredients carefully selected for your top skin concern and overall skin health. Every serum provides multiple skin benefits, but we never lose sight of your goal. All of our serum formulations are microbiome-friendly, lightweight, absorb easily into your skin, and will layer seamlessly with your current skincare routine.

During your skin analysis, you can specify if you’d prefer a fragrance-free formula or fragranced with essential oils.

Skin concerns we target:
• Breakouts & clogged pores
• Dark spots & uneven tone
• Dry skin & rough patches
• Fine lines & wrinkles
• Firmness & elasticity
• Oil & shine control
• Pore size & skin texture
• Redness & irritation


Founded by industry experts Victor Casale (MAC Cosmetics and CoverFX) and Joy Chen (YesTo).

Product Highlights

• Includes 1x Skin Test Kit (ships first) + 1x Custom Serum
• 75% of people get their skincare wrong — eliminate the guesswork with our skin analysis
• Test your skin at home — we’ll customize your skincare & deliver it to your door
• Target your skin concerns — Breakouts & clogged pores • Dark spots & uneven tone • Dry skin & rough patches • Fine lines & wrinkles • Firmness & elasticity • Oil & shine control • Pore size & skin texture • Redness & irritation
• Formulated with clean, effective ingredients like Niacinamide, Vitamin C, Peptides, Hyaluronic acid, Plant-based retinol, AHAs & BHA, Prebiotics & Postbiotics
• Customized for your skin type — dry, normal, combo, oily, acne-prone and sensitive
• Option for fragrance-free or fragranced with essential oils
• Bottled in recyclable glass and sugarcane-based tubes, packaged with FSC certified paper