TRUBAR Plant Based Vegan Protein Bars - Oh Oh Cookie Dough - 5ct

Product Description

TRUBAR's Oh Oh Cookie Dough protein bar brings back the joy of sneaking spoonfuls of cookie dough straight from the bowl—but in a way that actually fuels your body. Whether you're running between meetings, picking up the kids, or need something quick before a workout, this bar has your back. It’s indulgent enough to feel like a treat but packed with nutrition to keep you going strong.

Made with simple ingredients like cashews, cassava, cocoa powder and pea protein, this bar is completely free from gluten, dairy, seed oils, soy, GMOs, and sugar alcohols. At just 190 calories with 12g of plant protein and 12g of fiber, it delivers the perfect balance of flavor and function. Plus, its soft, chewy texture and rich cookie dough taste make it a favorite for both adults and kids—because why should healthy snacks be boring?

TRUBAR exists because Erica Groussman refused to accept that healthy food had to taste bad. After watching her mom cycle through endless diet fads, she learned what really worked—and what didn’t. When she had her own family, she wanted to create something that was actually enjoyable to eat, while still being nutritious. So she took all those lessons, ditched the unnecessary junk, and built TRUBAR from the ground up. Today, the brand is on track to hit $50 million—proof that indulgence and nutrition can (and should) coexist.

Product Highlights

• Decadent cookie dough flavor in a nutritious bar, Made with simple, plant-based ingredients
• 12g of plant protein and 12g of fiber, 190 calories per bar
• Free from gluten, dairy, soy, GMOs, and sugar alcohols
• Kid-approved, adult-obsessed
• A satisfying snack for breakfast, post-workout, or an afternoon treat
• Perfect for road trips, lunchboxes, or a pre-meeting pick-me-up
• Soft, buttery cookie dough with the perfect hint of chocolate
• Led by female founder and CEO, Erica Groussman