Honest Beauty Extreme Volume Mascara + Bold Lash Primer - Black - 0.27 fl oz

Product Description

Bigger, Bolder, Blacker. Our clean trailblazing Extreme Volume Mascara + Bold Lash Primer features a dual-ended approach designed for maximum volume, curl + all-day wear without smudging or clumping. Our built-in blue primer deposits 3 lengths of natural fibers + amplifies color to deliver the truest, richest, blackest black. Thin primer brush separates and coats every lash in blue pigment, while the extra fluffy mascara brush creates thicker-looking lashes from root to tip for a dramatic end result. Our mascara is safe for sensitive eyes and made with nourishing castor oil.

"The game-changing primer with 3 sizes of fibers + blue pigment delivers instant drama for even the most sensitive eyes.”
-Jessica Alba, Honest Founder

Made With:
Nourishing Castor Oil
Three lengths of natural fibers
Plant-based waxes

Made Without:
Parabens
Paraffins
Silicones
Mineral Oil
Acrylates
PMMA
PEGs
Talc
Formaldehyde

How To Use:
Go bold, babes. Comb on my blue-tinted primer to create an even base that literally amps up color. Wait 30 seconds and let my primer work its magic. Finish with a few root-to-tip coats of my fiber-infused mascara for a full-fringe effect.

Caring Caution:
Use as directed. Avoid direct contact with eyes. If contact occurs, flush thoroughly with water.

Packaging contains recycled content- our new sustainable cartons are environmentally-friendly, FSC-certified, and made from 100% recycled PCW (pre/post consumer waste) materials.

Claims:
In a clinical study of 38 women using primer + mascara together over a 2-week period
Lashes appear 90% more voluminous/thicker after one application with primer + mascara
92% of women agreed their lashes looked bigger and bolder
84% of women agreed lashes looked curled
89% of women agreed the blue primer amplified and maximized the look of the mascara
97% of women agreed the mascara was intensely black
78% of women saw a “false lash” effect
84% of women agreed the product did not smudge
78% of women agreed the product lasted all day
84% of women agreed the product did not clump
97% of women agreed the product was easy to remove

Product Highlights

• Check out the Target Beauty Edit to learn more about all things Clean Beauty + Sustainability with Jessica Alba
• Innovative dual-ended, clean mascara + primer
• Designed for maximum volume and curl
• All-day wear without smudging or clumping
• Built-in blue primer amplifies color to deliver the truest, richest, blackest black
• Safe for sensitive eyes, safe for contact lens wearers
• Vegan & Cruelty-free